The Engel & Völkers brand refinement was named the “Top Marketing or Branding Campaign” at the 2023 Inman Innovator Awards in Las Vegas, which gathers thousands of real estate professionals across North America every year.
In March 2023, Engel & Völkers revealed a global brand refinement, resulting in an updated, yet clearly recognizable Engel & Völkers logo and aesthetic patterns carried throughout its suite of digital-first assets and marketing materials from shop designs, print materials, social media templates, and signage, down to letterhead and business cards.
“This brand refinement does not change who we are but enables us to be more of who we are. As we continually strive to elevate our positioning as a leader in luxury real estate, this is simply an evolution of the Engel & Völkers brand, built on the pillars of competence, exclusivity, and passion, with an eye toward our future growth and development.” Anthony Hitt, president and CEO, Engel & Völkers Americas.
The refinement was a two-year-long process, involving a highly iterative process based on feedback from consumer and real estate focus groups as well as input from Engel & Völkers license partners, advisors, and country leaders throughout the global network.
“Our network has not only embraced this refinement, but the industry has clearly taken. With this refinement, we’ve been able to retain our brand identity and celebrate our heritage while further carving out our competitive edge in the market and enabling our network to continue marketing themselves and their listings with the utmost distinction.” Katelyn Castellano, senior vice president of marketing, Engel & Völkers Americas.
Since 1998, the Inman Innovator Awards have honored companies, individuals, and new technology that increase productivity, efficiency, and transparency for consumers and real estate professionals.
Engel & Völkers would like to congratulate all of this year’s finalists.
